Role
Web Designer
Timeline
2024
Tools
Figma, Webflow
Key Story
Research & Strategy
Understanding the Brand & Audience
Through a detailed brand questionnaire, I identified key insights that shaped the direction:
Ideal clients: construction firms, architects, developers, contractors, and property managers
Core values: Creativity, Excellence, Transparency
Brand personality: Warm, Savvy, Smart, Playful, Tinkerer, Thoughtful
The existing site was sparse and didn’t communicate their dual expertise or creative approach. My strategic goal was to build a site that felt credible, modern, and distinctively “Motus.”
Competitive Landscape
I reviewed leading firms including Sense Engineering, RDH, RJC, WSP, and Entuitive. Best practices included concise value propositions, strong project visuals, trust-driven storytelling, and clear service architecture.
Present across competitors—but missing from Motus—were:
A nuanced brand story
Personality and approachability
A structured way to communicate specialized work
Strategic Foundation
The website strategy focused on:
Demonstrating expertise quickly and clearly
Highlighting Motus’s creativity and big-picture thinking
Structuring services in ways clients can easily understand
Showcasing project stories through a flexible CMS
Supporting recruitment through intentional messaging
A scalable Webflow build formed the operational backbone.
Process
Discovery & Planning
Synthesized brand questionnaire insights
Evaluated platforms; selected Webflow for scalability
Built sitemap centered on clarity and long-term growth
Content Framework & Wireframing
Created low-fidelity wireframes focused on:
Clear hierarchy and flow
Strong introductory messaging
Modular, repeatable components
CMS templates for projects and news
Visual Design
Established a minimal, modern visual direction featuring:
A micro brand system (typography, colours, spacing)
A professional yet creative aesthetic
Flexible card structures for services, projects, and articles
Webflow Development & Testing
Fully responsive development
CMS creation for projects and news
Cross-device QA and browser testing
Launch prep and optional training for the internal team
Final Outcome
The redesigned website offers a focused, trustworthy, and modern digital presence that reflects Motus’s identity and capabilities.
Deliverables included:
A polished, professional brand experience
Clear and confident service communication
Project and news CMS that supports future growth
A responsive Webflow build with long-term flexibility
Motus now presents itself as a thoughtful, capable, and creatively driven engineering partner—one that builds with intention, clarity, and purpose.